Growth guides & 2026 benchmarks

CPC, CPL, CPI, CAC and channel benchmarks for India, with how DGTG plans and prices each channel.

Cost per click (CPC) in India: 2026 benchmarks across channels, What's a fair CPC in India in 2026 across Google, Meta, programmatic, and native? Real ranges by category and how to lower CPC without losing quality.
DSP advertising in India: how programmatic buying works in 2026, What is a DSP, how does programmatic advertising work in India in 2026, and what does it cost? Real benchmarks and channel comparisons.
Email marketing in India: database size, deliverability, and ROI in 2026, How big should an email database be to drive results in India? Real ROI benchmarks, deliverability tips, and how DGTG's 50M+ database powers campaigns.
SMS marketing cost in India 2026: pricing, DLT, and effectiveness, How much does SMS marketing cost in India in 2026? DLT compliance, transactional vs promotional, and real ROI benchmarks.
WhatsApp marketing in India: cost, templates, and conversion rates, WhatsApp Business marketing cost in India in 2026, per-conversation pricing, template approval, and conversion benchmarks vs SMS and email.
Influencer marketing rate card in India 2026: micro to celebrity, Real influencer marketing rates in India in 2026, from nano-influencers (₹500/post) to celebrity creators (₹50L+/post). Plus how to negotiate.
Cashback marketing in India: how it works and what it costs, How cashback websites and apps drive sales for brands in India, economics, top platforms (CashKaro, Magicpin, GrabOn), and typical commissions.
ROAS benchmarks in India 2026: what's a good return on ad spend?, What's a healthy ROAS in India in 2026 by industry? Real numbers for D2C, BFSI, EdTech, real estate, and SaaS, plus how to improve yours.
Customer Acquisition Cost (CAC) in India 2026: real benchmarks, What's a fair CAC for an Indian D2C, SaaS, EdTech, or fintech brand in 2026? Real benchmarks, CAC-to-LTV ratios, and how to lower CAC.
B2B lead generation cost in India 2026: SaaS, enterprise, services, How much does a B2B lead cost in India in 2026? Real CPL ranges for SaaS, enterprise software, IT services, and consulting.
YouTube influencer marketing in India 2026: costs and conversion rates, YouTube influencer marketing cost in India in 2026, integrated videos, dedicated reviews, shorts. Real rates by subscriber tier.
Cricket sponsorship marketing in India: IPL, ICC, and player partnerships, How cricket sponsorship works in India in 2026, IPL team / TV sponsor pricing, ICC event rights, and player endorsement deals.
Marketing in Dubai & UAE 2026: cost benchmarks for Indian brands, What does marketing cost in Dubai and UAE in 2026? Real CPL, CPI, and CPM benchmarks for Indian brands expanding to MENA.
Cost of launching a D2C brand in India 2026: marketing budget guide, How much should you spend launching a D2C brand in India in 2026? Real budget breakdowns by stage, pre-launch to scale.
Real estate lead generation in India 2026: cost per site visit & booking, How much does a qualified real estate lead cost in India in 2026? Cost per site visit, booking conversion, and channel mix for residential & commercial projects.
EdTech marketing in India 2026: CPL, CPI, and free-to-paid conversion, Marketing benchmarks for Indian EdTech in 2026, cost per install, course-inquiry cost, free-to-paid conversion rates, and channel mix.
Fintech marketing in India 2026: lead, install, and KYC costs, How much does fintech user acquisition cost in India in 2026? Real numbers for UPI, lending, insurance, wealth, and crypto fintechs.
OTT and streaming marketing in India 2026: subscriber acquisition costs, How OTT platforms in India market themselves in 2026, subscriber acquisition cost, free-trial conversion, and content-marketing benchmarks.
Gaming & esports marketing in India 2026: UA, sponsorships, creators, Marketing benchmarks for Indian gaming and esports in 2026, game install costs, tournament sponsorship pricing, and creator partnerships.
Connected TV (CTV) advertising in India 2026: cost and inventory, Connected TV (CTV) and OTT advertising in India in 2026, CPMs, top platforms (Hotstar, JioCinema, SonyLIV), and how to plan a CTV campaign.
How to measure marketing ROI in India in 2026: attribution, MMM, and tools, How to accurately measure marketing ROI in India in 2026, attribution models, marketing-mix modelling (MMM), and the tools that work post-iOS 14.5.
Agro / rural marketing in India 2026: reaching Bharat, How brands reach rural / Bharat audiences in India in 2026, channel mix, language splits, costs, and the agro-rural marketing playbook.
Marketing budget allocation in India 2026: how to split between channels, How to split your marketing budget across channels in India in 2026, by stage, category, and goal. Real allocation frameworks.
Meta vs Google Ads in India 2026: which to choose and how much to spend, Meta (Facebook + Instagram) vs Google Ads in India in 2026, which works better for D2C, SaaS, lead-gen, and e-commerce? Real benchmarks.
App retargeting in India 2026: re-engagement and cost benchmarks, How to retarget app users in India in 2026, re-engagement campaigns, cost benchmarks, and the tools that work post-iOS 14.5.
Product launch marketing playbook for India 2026, Step-by-step product launch marketing playbook for India in 2026, pre-launch, launch day, post-launch. Real examples from MG, Vivo, RealMe.
Marketing for pre-seed and seed startups in India 2026, How pre-seed and seed-stage Indian startups should spend their first ₹10L–₹50L on marketing, the validated playbook for 2026.
Selling global from India: marketing playbook for US, UK, Europe in 2026, How Indian brands (especially SaaS and D2C) should market in US, UK, and Europe in 2026, channels, costs, and cultural adaptations.
CRM marketing in India 2026: how to monetize your existing customer base, CRM marketing strategy for Indian brands in 2026, segmentation, automation, retention campaigns, and ROI benchmarks.
Cost per lead in India in 2026: real ranges by industry, How much does a qualified lead cost in India in 2026? Real CPL ranges for auto, BFSI, real estate, education, ecommerce, SaaS, and more.
Mobile app install cost in India: realistic CPI ranges by category, What's a fair CPI in India for ed-tech, fintech, gaming, e-commerce apps? Real ranges, anti-fraud benchmarks, and how DGTG delivered 4.3M+ installs.
Social media marketing cost in India: package pricing 2026, What does social media marketing cost in India in 2026? Real monthly package pricing for content, influencers, community management and paid amplification.
How CPS (cost-per-sale) marketing works, and why it's low-risk, Cost-per-sale marketing explained, how performance-based sales campaigns work, typical commissions, approval rates, and which categories work best.
Concurrency marketing: how to fill a live launch with real viewers, How concurrency campaigns drive 100K+ real concurrent viewers to YouTube and Facebook live launches. The playbook DGTG used for MG COMET, Vivo V29, and RealMe.