B2B lead generation cost in India 2026: SaaS, enterprise, services

How much does a B2B lead cost in India in 2026? Real CPL ranges for SaaS, enterprise software, IT services, and consulting.

B2B leads in India cost ₹500–₹15,000 per MQL (Marketing Qualified Lead) depending on deal size, target persona, and qualification depth. SMB SaaS leads are cheapest; enterprise C-suite leads are most expensive.

SMB SaaS leads

₹500–₹2,500 per MQL. Channels: LinkedIn Ads, Google Search, content marketing, webinars. Best for products under ₹50K/year ACV.

Mid-market SaaS leads

₹2,500–₹8,000 per MQL. Channels: LinkedIn Sales Navigator + intent data, account-based marketing, conference sponsorships. ACV ₹50K–₹5L.

Enterprise leads (CXO-level)

₹8,000–₹50,000 per MQL, sometimes higher. Channels: 1:1 outreach + executive events + thought-leadership content. ACV ₹5L+.

IT services / consulting

₹5,000–₹25,000 per qualified RFP. Channels: Clutch, GoodFirms, LinkedIn, partner networks, niche industry publications.

DGTG's B2B playbook

We combine intent-data lead scoring, LinkedIn Sales Navigator outreach, content syndication, and webinar funnels. Average MQL→SQL conversion: 25–35%.

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Frequently asked questions

How do MQL, SQL, and SAL differ?

MQL = Marketing Qualified Lead (showed interest). SQL = Sales Qualified Lead (sales team confirmed fit). SAL = Sales Accepted Lead (sales team accepted ownership). Each stage filters out 40–60% of the previous.

Is LinkedIn worth it for B2B in India?

For mid-market and enterprise: yes, indispensable. CPC is ₹150–₹500 (10–20x Google), but the targeting precision (job title + company + seniority) justifies it for high-LTV deals.

How can DGTG help with B2B?

We run LinkedIn outreach, content syndication, webinar funnels, and intent-data-driven prospecting. Typical 12-week engagement delivers 80–200 MQLs at 25–35% SQL conversion.