How CPS (cost-per-sale) marketing works, and why it's low-risk

Cost-per-sale marketing explained, how performance-based sales campaigns work, typical commissions, approval rates, and which categories work best.

CPS (Cost-Per-Sale) marketing is the lowest-risk performance channel: you pay commission only when a sale actually closes. Commissions typically range 5%–30% of GMV depending on category. DGTG has run CPS campaigns delivering 5,704 sales for Buywow, 3,457 for Pilgrim, and 2,819 for Samsung, all at 87–92% approval rates.

How CPS works end-to-end

We promote your products across cashback websites, coupon platforms, email, SMS, display, SEM, SMM, and programmatic. Each sale is attributed via tracking link or pixel. After your return-window (typically 7–30 days), validated sales settle and we invoice commission.

Typical commissions by category

E-commerce / D2C: 8–15%. Fashion: 10–20%. Beauty / Personal Care: 12–25%. Electronics: 5–10%. Travel: 4–8%. Education: 15–25% per enrollment.

Approval rates matter

Industry average is 65–75%. DGTG averages 87–92%, meaning fewer of the sales we drive get returned, cancelled, or invalidated. We achieve this through quality channel selection and intent filtering.

Best categories for CPS

E-commerce, D2C beauty/personal care, fashion, electronics, subscription products, EdTech, and BFSI lead products with delayed approvals.

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Frequently asked questions

Is CPS risk-free for advertisers?

CPS shifts most risk to the agency, you pay only when a real sale closes. You still bear the cost of returns and chargebacks, but never pay for marketing impressions or clicks that don't convert.

What's a typical CPS commission for an Indian D2C brand?

Most D2C brands run at 10–18% of order value, going up to 25% for high-margin beauty/wellness. Premium electronics is usually 5–8%. DGTG can structure tiered commissions (e.g., higher % for new customers).

How long does it take to launch a CPS campaign?

Standard launch is 2–3 weeks for tracking integration (postback or pixel), creative production, and channel onboarding. Faster if you already have an affiliate program live.