Real estate lead generation in India 2026: cost per site visit & booking

How much does a qualified real estate lead cost in India in 2026? Cost per site visit, booking conversion, and channel mix for residential & commercial projects.

Real estate lead generation in India costs ₹3,000–₹8,000 per site-visit lead and ₹50,000–₹3L per booking. The variance is huge, depending on city, price point, and project stage.

Cost per site visit

Sub-50L apartments: ₹2,500–₹5,000. Mid-tier (50L–1.5Cr): ₹4,000–₹9,000. Premium (1.5Cr–5Cr): ₹6,000–₹15,000. Ultra-premium (5Cr+): ₹15,000–₹40,000.

Site visit to booking ratio

4–10% in healthy markets. Lower in primary cities with oversupply. Higher in tier-2 with limited new inventory.

Channel mix

Google Search: best intent, highest CPC (₹40–₹150). Meta + IG Reels: best volume. Magicbricks / 99acres / Housing.com: warm leads but high competition. Property exhibitions: ₹2L–₹15L per event for 100–500 leads.

DGTG's real estate playbook

We have run campaigns for residential and commercial projects across Mumbai, Pune, Bangalore, Hyderabad, and Chennai. Multi-channel, Google + Meta + Magicbricks + Email + SMS + Concurrency for big-bang launches.

More growth guides

Frequently asked questions

How long does a real estate booking take from first lead?

60–180 days average. The funnel is: lead → site visit (30–45 days) → revisit (60 days) → booking (90–180 days). Plan campaigns accordingly.

Is Magicbricks / 99acres worth the cost?

They're still essential, 30–50% of qualified site visits come from real-estate verticals. But CPL keeps rising. Best to blend with Google + Meta + DGTG's SMS database for cheaper top-of-funnel.

Can DGTG help with a big-bang launch?

Yes. We run pre-launch waitlist campaigns + launch-day concurrency to drive 50K–150K live viewers + immediate site-visit conversions.