Mobile app install cost in India: realistic CPI ranges by category

Q: What is a fair CPI for an Indian gaming app?

For hyper-casual games: ₹15–₹40. For mid-core RPG / strategy: ₹40–₹80. For esports / fantasy: ₹50–₹100. Higher quality post-install events (first session, level-3 completion) increase CPI by 30–60%.

Q: How does DGTG prevent install fraud?

We use multi-layer anti-fraud: IP geo-filtering, device fingerprinting, click-time-to-install variance analysis, behavioral patterns post-install, and approved premium SDK sources only (no incent traffic). Target fraud rate < 5%.

Q: Can you guarantee post-install events like registrations or purchases?

Yes, CPR (cost-per-registration) and CPA (cost-per-purchase) models are standard. DGTG delivered 36K+ Sweet TV registrations and 16K Zivame purchases on this model.

What's a fair CPI in India for ed-tech, fintech, gaming, e-commerce apps? Real ranges, anti-fraud benchmarks, and how DGTG delivered 4.3M+ installs.

Mobile app install cost in India: realistic CPI ranges by category

Mobile-app CPI in India ranges from ₹15 ($0.18) for high-volume gaming installs to ₹250+ ($3) for premium fintech with KYC completion. The cost depends on category, post-install event quality, and anti-fraud rigour. DGTG has delivered 4.3M+ Adda247 installs, 16K Zivame purchases, and 36K Sweet TV registrations.

Gaming CPI

₹15–₹60 ($0.18–$0.70). Hyper-casual lowest, mid-core RPGs and esports trend higher. Include "first-session-completion" as a post-install KPI.

EdTech CPI

₹40–₹150 ($0.50–$1.80). DGTG's Adda247 campaign delivered 4.3M+ installs with >80% registration rate and <30% uninstall rate, well above category benchmarks.

Fintech CPI (KYC completion)

₹150–₹400 ($1.80–$4.80). Premium for first-deposit or KYC-complete users. Includes anti-fraud SDKs (AppsFlyer, Branch).

E-commerce CPI

₹80–₹250 ($1–$3). Zivame ran at CPA-purchase with DGTG delivering 16,089 purchases, high-quality real-buyer acquisitions, not just installs.

Anti-fraud built-in

Every DGTG install campaign runs anti-fraud filters (IP, device, click-time, behavioral) targeting <5% fraud rate. Premium SDK sources, no incentivized installs.

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Frequently asked questions

What is a fair CPI for an Indian gaming app?

For hyper-casual games: ₹15–₹40. For mid-core RPG / strategy: ₹40–₹80. For esports / fantasy: ₹50–₹100. Higher quality post-install events (first session, level-3 completion) increase CPI by 30–60%.

How does DGTG prevent install fraud?

We use multi-layer anti-fraud: IP geo-filtering, device fingerprinting, click-time-to-install variance analysis, behavioral patterns post-install, and approved premium SDK sources only (no incent traffic). Target fraud rate < 5%.

Can you guarantee post-install events like registrations or purchases?

Yes, CPR (cost-per-registration) and CPA (cost-per-purchase) models are standard. DGTG delivered 36K+ Sweet TV registrations and 16K Zivame purchases on this model.