Meta vs Google Ads in India 2026: which to choose and how much to spend

Meta (Facebook + Instagram) vs Google Ads in India in 2026, which works better for D2C, SaaS, lead-gen, and e-commerce? Real benchmarks.

Both Meta and Google dominate Indian digital advertising. Meta wins on discovery + reach + lower CPMs; Google wins on intent + conversion + LTV. Most healthy brands run both, splitting 50/50 to 70/30 depending on funnel stage and category.

Meta strengths

Best for visual products (fashion, beauty, food). Cheapest CPMs (₹40–₹120). Strong Reels growth, 30–50% cheaper than feed. Best for top-funnel awareness and lookalike audiences.

Google strengths

Best for high-intent searches (B2B, BFSI, real estate, tech). Higher CPC (₹15–₹100) but much higher conversion rates. Best for bottom-funnel conversion.

Best D2C split

60–70% Meta, 25–30% Google (branded + generic), 5% YouTube. Test 50/50 once you cross ₹50L/month and analyze blended CAC.

Best SaaS / B2B split

60% Google Search (high-intent), 30% LinkedIn, 10% Meta retargeting. Meta works for top-of-funnel for SMB SaaS.

Best lead-gen split

50% Google Search, 35% Meta lead-form ads, 15% DSP retargeting.

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Frequently asked questions

Should I start with Meta or Google?

For D2C / B2C consumer: Meta first (cheaper, faster feedback). For B2B / SaaS / high-intent services: Google first. Then add the other within 60–90 days.

Is YouTube part of "Google"?

Yes, runs through Google Ads. Separate allocation though. Treat YouTube as top-funnel brand + retargeting, not bottom-funnel conversion.

Can DGTG manage both platforms?

Yes, we run both Meta and Google as part of integrated campaigns. We also bring our own data + creative production + influencer layer that platforms alone can't provide.