Bulk SMS Marketing in India: DLT-Compliant Performance SMS | DGTG

Promotional SMS campaigns in India through registered DLT headers and templates, paid per lead or click, reaching mass-market audiences in their own language.

SMS reaches almost every phone in India, including the ones without data plans. DGTG runs promotional SMS campaigns through registered senders on TRAI's DLT system and prices them on leads or clicks.

Campaigns we have run

• Mahindra & Mahindra (CPL, PAN India): 70,000+ leads with 30% enquiry ratio (exceeded 25% KPI)
• TATA AIG (CPL Insurance, PAN India): 15,000+ leads with 0.75% sales conversion

DLT rules

Under TRAI's commercial communication regulations, every business SMS in India has to come from a registered entity, through a registered header, using a registered template. Promotional messages cannot go to numbers on the do-not-disturb registry and can only be sent in permitted hours. Our SMS inventory runs inside that system.

Reach beyond smartphones

SMS works in towns and age groups that social media misses. For automotive and insurance, where our Mahindra and TATA AIG lead campaigns ran, it remains a strong lead channel.

Short, clear, local

A message that fits in one SMS, states the offer and carries a short link converts best. Hindi and regional-language templates widen reach.

Paying for results

SMS campaigns are priced per lead or per click, with links tagged so every send can be judged in your analytics.

How DGTG runs it

We deliver high-intent leads through client-provided landing pages or direct API integration. Multi-channel, Email, SMS, DSP, with quality benchmarks like enquiry-to-lead ratios above 25%.

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