DGTG
Lead Generation Agency in India: Cost per Lead Campaigns | DGTG
Cost per lead campaigns across India for automotive, insurance, finance, education and real estate, with consent captured under the DPDP Act and leads sent to your CRM.
DGTG has run cost per lead campaigns in India since 2015, for brands that want to pay for qualified enquiries rather than impressions. Leads come from email, SMS, DSP and publisher inventory, pass through quality checks, and reach your landing page or CRM in real time.
Campaigns we have run
- Mahindra & Mahindra (CPL, PAN India): 70,000+ leads with 30% enquiry ratio (exceeded 25% KPI)
- Volkswagen (CPL, PAN India): 40,000+ leads, Taigun (20K), Virtus (10K), Tiguan (10K)
- TATA AIG (CPL Insurance, PAN India): 15,000+ leads with 0.75% sales conversion
How pricing works in India
You pay per lead that meets agreed criteria: valid contact, the right city or pin code, the right product interest, and consent to be contacted. For high-value categories an enquiry-ratio or conversion KPI is added, so quality is part of the price.
Consent and the DPDP Act
India's Digital Personal Data Protection Act, 2023 requires clear consent for using personal data. Our forms capture it, record it, and pass it with the lead. Commercial SMS in India also has to run through registered headers and templates under TRAI's DLT system, which our SMS inventory follows.
Languages and regions
A lead campaign in India is really many campaigns: metros and smaller cities behave differently, and Hindi and regional-language creative often reaches buyers English creative misses. Budget follows the regions that convert.
Categories
Automotive, insurance and financial products, education, real estate and infrastructure, and B2B services. See the results for Mahindra, Volkswagen and TATA AIG below.
How DGTG runs it
We deliver high-intent leads through client-provided landing pages or direct API integration. Multi-channel, Email, SMS, DSP, with quality benchmarks like enquiry-to-lead ratios above 25%.
Related guides
- Lead generation for automotive brands in India
- Lead generation for insurance, lending and financial brands
- App install and user acquisition campaigns in India
- Influencer marketing agency in India
- Lead generation in the UAE
- Cost per sale affiliate campaigns in India
Frequently asked questions
What does a lead cost in India?
It depends on the category, city and qualification criteria. Our cost calculator gives a starting range, and we quote per campaign.
Do your leads comply with the DPDP Act?
Consent is captured and recorded on every form and passed with the lead.
Can you run campaigns outside the metros?
Yes, including Hindi and regional-language campaigns in smaller cities.