DGTG
Automotive Lead Generation in India: Test-Drive and Enquiry Leads | DGTG
Car and two-wheeler lead generation in India on a cost per lead basis, with enquiry-ratio KPIs. DGTG delivered 70,000+ leads for Mahindra and 40,000+ for Volkswagen.
Automotive leads are only worth what the dealer can convert. DGTG runs cost per lead campaigns for car and two-wheeler brands where the KPI is the enquiry ratio at the showroom, not the raw lead count, and every lead is delivered to the brand's own landing page or CRM by API.
Campaigns we have run
- Mahindra & Mahindra (CPL, PAN India): 70,000+ leads with 30% enquiry ratio (exceeded 25% KPI)
- Volkswagen (CPL, PAN India): 40,000+ leads, Taigun (20K), Virtus (10K), Tiguan (10K)
- Mahindra (CPV, PAN India): 2M+ visits with 60 sec+ avg session time
What an automotive lead campaign looks like
The brand sets the models, cities and the enquiry ratio it needs. We run email, SMS, DSP and publisher inventory to the brand's own model pages or lead forms, filter out duplicates and junk numbers, and pass each lead through in real time so the dealer can call while the buyer is still interested. Payment is per qualified lead.
Model-level planning
A Scorpio buyer and a Thar buyer are different people. For Mahindra the campaign covered Scorpio, XUV700, Thar, Bolero, XUV500 and XUV300, and for Volkswagen the Taigun, Virtus and Tiguan, each planned and reported separately so budget could move toward the models that converted.
Quality before volume
The Mahindra campaign delivered an enquiry ratio of 30 percent against a KPI of 25 percent. That ratio is the number to agree before a campaign starts, because a cheap lead that never becomes a showroom visit is the most expensive lead there is.
Traffic as well as leads
Launches often need consideration before enquiries. For Mahindra we also delivered over 2 million visits to model pages with an average session above 60 seconds, which fed retargeting pools for the lead campaign.
How DGTG runs it
We deliver high-intent leads through client-provided landing pages or direct API integration. Multi-channel, Email, SMS, DSP, with quality benchmarks like enquiry-to-lead ratios above 25%.
Related guides
- Lead generation for insurance, lending and financial brands
- Lead generation agency in India, paid per qualified lead
- Lead generation in the UAE
- Email marketing campaigns in India, paid on results
- SMS marketing campaigns in India under TRAI DLT rules
- Email marketing campaigns in the UAE
Frequently asked questions
How are automotive leads priced?
On a cost per lead basis, agreed per model and city before the campaign starts, with an enquiry-ratio KPI so quality is part of the price.
Can leads go straight into our dealer CRM?
Yes. Leads can be delivered to your landing page or pushed by API into your CRM or dealer management system in real time.
Do you cover two-wheelers as well as cars?
Yes. The same model-level approach works for motorcycles and scooters.