DGTG
BFSI Lead Generation in India: Insurance and Credit Leads | DGTG
Insurance, credit and financial-product lead generation in India on a cost per lead basis. DGTG delivered 15,000+ leads for TATA AIG at 0.75% sales conversion.
Banking, financial services and insurance leads carry more rules than most categories, and the sales team pays for every bad one in wasted calls. DGTG runs cost per lead campaigns for insurers and financial brands with consent captured at source and conversion tracked to the sale where the brand shares it.
Campaigns we have run
- TATA AIG (CPL Insurance, PAN India): 15,000+ leads with 0.75% sales conversion
- CIBIL TransUnion (CPL, PAN India): 200K+ visits with 0.75% conversion
Consent first
A financial lead is only usable if the person agreed to be contacted. Every form we run captures explicit consent, and leads are passed to the brand with the consent record, in line with India's Digital Personal Data Protection Act. Campaign creative for insurance products also has to respect IRDAI's advertising rules, which we build into the brief.
Measured to the sale
For TATA AIG, 15,000+ leads converted to sales at 0.75 percent. For CIBIL TransUnion, 200,000+ visits converted at 0.75 percent. Sharing the sales outcome with us lets budget move to the sources that produce policies and accounts, not just forms.
Channels that suit financial products
Email, SMS and publisher placements on finance content reach people already comparing products. Display and DSP audiences add scale, but they are held to the same conversion benchmark before they get more budget.
Where this fits
Term and health insurance, motor insurance, credit scores and reports, credit cards, personal and business loans, and investment products, subject to the rules that apply to each.
How DGTG runs it
We deliver high-intent leads through client-provided landing pages or direct API integration. Multi-channel, Email, SMS, DSP, with quality benchmarks like enquiry-to-lead ratios above 25%.
Related guides
- Lead generation for automotive brands in India
- Lead generation agency in India, paid per qualified lead
- Lead generation in the UAE
- Email marketing campaigns in India, paid on results
- SMS marketing campaigns in India under TRAI DLT rules
- Email marketing campaigns in the UAE
Frequently asked questions
Do your BFSI leads include consent records?
Yes. Consent is captured on every form and passed with the lead, in line with the DPDP Act.
Can you run campaigns for insurance products?
Yes, with creative that follows IRDAI's advertising rules. TATA AIG is one example.
How is lead quality judged?
By conversion to sale where the brand shares it, otherwise by agreed contactability and qualification criteria.