Email Marketing in India: Performance Email Campaigns | DGTG

Performance email campaigns in India to opt-in audiences, paid per lead, click or sale, with consent under the DPDP Act and sender authentication for Gmail and Yahoo.

Email is still one of the cheapest ways to reach an Indian audience that asked to hear from you. DGTG runs performance email campaigns to opt-in lists owned by publishers and partners, paid per lead, click or sale rather than per send.

Campaigns we have run

• Mahindra & Mahindra (CPL, PAN India): 70,000+ leads with 30% enquiry ratio (exceeded 25% KPI)
• Buywow (CPS E-Commerce, India): 5,704 sales with 92% approval rate, 29.5L GMV

Opt-in lists only

Every list we mail has a consent trail. Purchased or scraped lists damage deliverability and break India's Digital Personal Data Protection Act, so we do not use them.

Getting into the inbox

Gmail and Yahoo require bulk senders to authenticate their mail with SPF, DKIM and DMARC and to offer one-click unsubscribe. Our sending partners meet those rules, which is what keeps campaigns out of spam folders.

Paying for outcomes

Email is one of the channels behind our lead campaigns for Mahindra and our sales campaigns for Buywow. Pricing is per lead, click or sale, so a large send that nobody acts on costs nothing.

Creative that works in email

One clear offer, a single call to action, and a subject line that says what is inside. Hindi and regional-language versions often outperform English for mass-market offers.

How DGTG runs it

We deliver high-intent leads through client-provided landing pages or direct API integration. Multi-channel, Email, SMS, DSP, with quality benchmarks like enquiry-to-lead ratios above 25%.

• Buy Leads

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