Influencer Marketing in the UAE: Dubai and Abu Dhabi Creators | DGTG

Creator campaigns in the UAE with Arabic and English creators, planned for a multinational audience and the UAE's licensing rules for paid influencers.

The UAE is a small market with an unusually international audience: most residents were born elsewhere, and a campaign has to speak to Emiratis, long-term residents and visitors at once. DGTG plans creator campaigns there with Arabic and English creators, and with the country's rules for paid influencers built in.

Many audiences in one country

An Emirati audience, the Indian and Pakistani communities, Filipino residents and Western expatriates follow different creators. The creator mix is planned by audience, not only by follower count.

Licensing

Paid influencer work in the UAE requires the creator to hold the licence or permit issued under the UAE Media Council's rules. We check it before a creator is contracted.

Formats that work

Short-form video, venue and experience content, and live streams for launches. Arabic and English versions of the same brief are common.

Measured results

Where the outcome can be tracked, such as app installs, bookings or sales, creators get their own links or codes and are reported on individually.

How DGTG runs it

DGTG is an influencer marketing agency in Bengaluru working with creators across India, the Middle East and Southeast Asia. We plan influencer campaigns the way we plan paid media: start from the outcome the brand needs, pick the creators whose audience can deliver it, agree the price per deliverable or per result, and report on what the campaign actually moved.

• Influencer Marketing

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