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Influencer Marketing, Creator campaigns planned against a number you can measure, not just reach.

Influencer and creator campaigns on Instagram, YouTube, X, LinkedIn and live streams, paid against installs, leads, sales or views where they can be tracked.

Influencer Marketing, Creator campaigns planned against a number you can measure, not just reach.

DGTG is an influencer marketing agency in Bengaluru working with creators across India, the Middle East and Southeast Asia. We plan influencer campaigns the way we plan paid media: start from the outcome the brand needs, pick the creators whose audience can deliver it, agree the price per deliverable or per result, and report on what the campaign actually moved.

How an influencer campaign runs with us

You tell us the goal, the audience and the budget. We shortlist creators with the audience data behind each name, agree deliverables and rates, brief them, and approve every script or edit before it goes live. Each creator gets their own tracking link or promo code, so installs, sign-ups and sales can be traced back to the post that drove them. You get a report per creator, not one blended number.

Paid on results where results can be tracked

Influencer marketing does not have to be a fixed fee for a post and a hope. For app installs, leads and ecommerce sales we can run creator campaigns on a cost per install, cost per lead or cost per sale basis, the same models we use for our performance campaigns. Where the goal is awareness or a launch, we price per deliverable and report views, watch time and live concurrency instead.

Micro, mid-tier and top creators

A few large creators buy reach and attention on day one. Many micro-influencers with 10,000 to 100,000 followers usually buy trust and conversions in a specific niche for less. Most of our campaigns mix the two: a small number of recognisable faces for the launch moment, and a wider layer of niche creators and UGC for the weeks after.

Categories we know well

Gaming and esports creators and streamers, personal finance and fintech creators, auto reviewers, tech and gadget channels, D2C beauty and fashion, and education. Each category has its own formats: a live stream for a phone launch, a long review for a car, a tutorial for a trading app.

Markets and languages

India, including Hindi and regional-language creators, the UAE and Saudi Arabia, and Southeast Asia. Regional-language creators often reach audiences that English-language campaigns miss entirely.

Disclosure and brand safety

Paid posts are disclosed. In India that follows the ASCI guidelines for influencer advertising, and we apply the equivalent rules in other markets. Before a creator is shortlisted we check follower quality and engagement for signs of bought audiences, and we review past content for anything that would embarrass the brand.

Results

Channels

Case studies

Industries

Frequently asked questions

How much does influencer marketing cost?

It depends on the creator tier, the platform and what they make: a Reel, a YouTube integration and a live stream are priced very differently. We quote per campaign after seeing the brief. The DGTG cost calculator gives a starting range for the channel mix you have in mind.

Can influencer campaigns be performance-based?

Yes, when the result can be tracked. Installs, leads and sales can be paid per result through each creator's tracking link or promo code. Awareness and launch campaigns are priced per deliverable.

Do you work with micro-influencers?

Yes. Most campaigns combine a few larger creators with a wider set of micro-influencers, because niche audiences tend to convert better per rupee.

Which platforms do you run influencer campaigns on?

Instagram, YouTube (videos, Shorts and live), X, LinkedIn and gaming streaming platforms, plus UGC creators who make content for your own ads.

Do creators disclose that a post is paid?

Yes. Paid posts carry a clear disclosure, following the ASCI influencer advertising guidelines in India and the equivalent rules elsewhere.