DGTG
Automotive Influencer Marketing and Live Launch Campaigns | DGTG
Creator and live-stream campaigns for car launches. The MG COMET launch reached 128K concurrent live viewers across YouTube and Instagram Live.
A car reveal is watched, not read. DGTG runs creator and live-stream programmes for automotive launches, built around the moment of the reveal and measured in live concurrency, views and the leads that follow.
Campaigns we have run
- MG Motor (Live launch, YouTube + Instagram Live): 128K concurrent live viewers for the MG COMET launch
- Mahindra & Mahindra (CPL, PAN India): 70,000+ leads with 30% enquiry ratio (exceeded 25% KPI)
The live moment
For the MG COMET launch, the live stream reached 128,000 concurrent viewers across YouTube and Instagram Live. Concurrency on launch day is what makes a reveal feel like an event, and it is what creators and their communities can deliver that ads alone cannot.
Creators who know cars
Auto reviewers, first-drive channels and lifestyle creators each reach a different buyer. The mix is chosen per model: a city EV needs different voices from an off-roader.
From reveal to enquiry
Launch attention is most valuable when it turns into test drives. Creator content can carry tracked links to the brand's lead forms, and a lead campaign can run alongside, as with our automotive lead generation for Mahindra.
Disclosure
Paid creator content is disclosed, following the ASCI influencer advertising guidelines in India.
How DGTG runs it
DGTG is an influencer marketing agency in Bengaluru working with creators across India, the Middle East and Southeast Asia. We plan influencer campaigns the way we plan paid media: start from the outcome the brand needs, pick the creators whose audience can deliver it, agree the price per deliverable or per result, and report on what the campaign actually moved.
Related guides
- Influencer marketing for smartphone and gadget launches
- Influencer marketing agency in India
- Influencer marketing in the UAE
- Influencer marketing in Saudi Arabia
Frequently asked questions
What does a live launch campaign measure?
Live concurrency, total views and watch time, and leads where tracked links are used.
Can creator content drive test drives?
Yes, through tracked links to lead forms, often alongside a cost per lead campaign.
Are paid posts disclosed?
Yes, following ASCI's influencer guidelines.