Influencer Marketing in Saudi Arabia: Arabic Creators and Mawthooq | DGTG

Arabic-first creator campaigns in Saudi Arabia, with licensed creators and results tracked per creator.

Saudi Arabia has one of the most active social media audiences in the region, and a clear licensing regime for paid creators. DGTG plans Arabic-first influencer campaigns there, with every paid creator licensed and every trackable result reported per creator.

Licensed creators

Paid influencer advertising in Saudi Arabia requires the creator to hold a Mawthooq licence from the General Authority for Media Regulation. We check it before contracting.

Arabic first

Creators speaking to Saudi audiences in Arabic, including local dialect, reach far further than English-language content. English creators are added for expatriate audiences where they matter.

Platforms

Snapchat, X, Instagram, TikTok and YouTube all carry weight in the Kingdom, and the right mix depends on the audience and the product.

Results

App installs, first orders and bookings can be tracked per creator. For app campaigns, see our user acquisition work in Saudi Arabia.

How DGTG runs it

DGTG is an influencer marketing agency in Bengaluru working with creators across India, the Middle East and Southeast Asia. We plan influencer campaigns the way we plan paid media: start from the outcome the brand needs, pick the creators whose audience can deliver it, agree the price per deliverable or per result, and report on what the campaign actually moved.

• Influencer Marketing

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