Smartphone and Gadget Influencer Marketing, Live Launches | DGTG

Tech creator campaigns and live launch streams for phones and gadgets. The Vivo V29 launch reached 106K concurrent live viewers.

Phone buyers watch reviews before they buy. DGTG runs tech creator campaigns for smartphone and gadget brands: live launch streams, first-impression videos, long reviews and short-form content, planned around the launch and the first sale.

Campaigns we have run

• Vivo (Live launch, YouTube + Instagram Live): 106K concurrent live viewers for the Vivo V29 launch
• Realme (Cost Per Unique Visit, PAN India): 5M+ total visits with 70% unique visitor rate

Launch day

The Vivo V29 launch reached 106,000 concurrent live viewers. A live launch with the right creators turns an announcement into something people watch together, and gives the brand its biggest single moment of attention.

The review cycle

After launch, buyers look for unboxings, camera tests and comparisons. A second wave of creators covering those formats keeps the phone in the conversation until the first sale and beyond.

Pairing with traffic

Creator attention and paid launch traffic work together. For Realme we delivered over 5 million launch visits to product pages, which creator content can feed with tracked links.

Picking creators

Follower quality and engagement are checked before a creator is shortlisted, and past content is reviewed for brand safety.

How DGTG runs it

DGTG is an influencer marketing agency in Bengaluru working with creators across India, the Middle East and Southeast Asia. We plan influencer campaigns the way we plan paid media: start from the outcome the brand needs, pick the creators whose audience can deliver it, agree the price per deliverable or per result, and report on what the campaign actually moved.

• Influencer Marketing

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