WhatsApp Marketing in India: Opt-In Campaigns on the Business Platform | DGTG

WhatsApp campaigns in India on Meta's WhatsApp Business Platform, to opted-in users with approved templates, for launches, offers and lead capture.

India is WhatsApp's largest market, and a message there is read far more often than an email. DGTG runs WhatsApp campaigns on Meta's WhatsApp Business Platform, to people who have opted in, with approved message templates.

Campaigns we have run

• Realme (Cost Per Unique Visit, PAN India): 5M+ total visits with 70% unique visitor rate
• PhonePe (CPC, PAN India): 2M clicks for Covid Insurance product

The rules that matter

Businesses can only start a WhatsApp conversation with someone who has opted in, using a template Meta has approved. Meta charges for business-initiated messages by category, such as marketing, utility and authentication. Campaigns that ignore opt-in get numbers blocked.

What WhatsApp is good for

Launch alerts, limited offers, abandoned-cart nudges, and lead capture through a short conversation instead of a form. It is one of the channels behind our launch traffic for Realme and clicks for PhonePe.

Communities

Beyond the Business Platform, publisher-owned WhatsApp communities in finance, deals, jobs and education carry performance offers to engaged groups, paid per click or lead.

Measuring it

Every link is tagged, and conversations that capture leads pass them to your CRM.

How DGTG runs it

We deliver online traffic to landing pages, videos, and other web properties. Client KPIs like bounce rate, average session time, and unique visitor percentage are maintained throughout the campaign.

• Buy Traffic

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