Ecommerce and Streaming Traffic Campaigns, Cost per View | DGTG
Cost per view and cost per visit campaigns for ecommerce and streaming launches. DGTG delivered 20M video views for Amazon Prime Video's Farzi.
For a streaming premiere or an ecommerce sale, attention in the first days decides the rest of the run. DGTG buys views and visits on a cost per view or cost per visit basis, measured against engagement, not just delivery.
Campaigns we have run
- Amazon Prime Video (Farzi) (CPV, PAN India): 20M video views with high engagement
Views that count
For Amazon Prime Video's series Farzi we delivered 20 million video views on a cost per view basis. The point of buying views is to reach people who watch, so engagement is reported alongside the count.
Sale-season traffic
For ecommerce, traffic is planned around sale events and category pushes, sent to category or collection pages rather than the homepage, so visits turn into browsing and baskets.
How sources are chosen
Publisher, email, SMS, WhatsApp and programmatic sources are tested small first, then scaled on the ones that hold the engagement benchmark.
Moving to sales
Once a store knows which audiences engage, many move part of the budget to cost per sale campaigns, where payment follows the order. See our sales campaigns for ecommerce.
How DGTG runs it
We deliver online traffic to landing pages, videos, and other web properties. Client KPIs like bounce rate, average session time, and unique visitor percentage are maintained throughout the campaign.
Related guides
- Website traffic campaigns for smartphone and electronics launches
- Website traffic and video view campaigns in India
- WhatsApp marketing campaigns in India
- Programmatic and DSP advertising in India
Frequently asked questions
Do you buy video views as well as website visits?
Yes. Trailers and launch videos can be bought per view, as with the Farzi campaign.
Where should ecommerce traffic land?
On the category, collection or product page that matches the audience, not the homepage.
Can a traffic campaign become a sales campaign?
Yes. Many brands start with traffic and move budget to cost per sale once they know what converts.