Cashback Marketing in India: CPS Campaigns on Cashback Sites | DGTG

Put your store on India's cashback platforms on a cost per sale basis, with approval rates reported per partner. Our CPS campaigns average 89% approval.

Cashback sites are where many Indian shoppers start a purchase they have already decided to make. DGTG places ecommerce and D2C brands on cashback platforms on a cost per sale basis, so the brand pays only when an order is approved.

Campaigns we have run

• Buywow (CPS E-Commerce, India): 5,704 sales with 92% approval rate, 29.5L GMV
• Pilgrim Personal Care (CPS, India): 3,457 sales with 92% approval, 76L GMV
• Samsung (CPS Electronics, India): 2,819 sales with 87% approval, 11L GMV

How cashback works for a brand

The shopper clicks through a cashback site, buys on your store, and receives part of the commission back once the order is confirmed. You pay commission on approved orders only.

Approval matters

Cashback traffic converts well, but some partners bring more cancellations than others. Approval is reported per partner, and our CPS campaigns average 89 percent.

Offers and peaks

Raising commission for festive sales or brand days pushes a store up the cashback listings when shoppers are most active.

Results

Cashback and coupon partners were part of the mix for Buywow, Pilgrim and Samsung, whose results are below.

How DGTG runs it

We run cost-per-sale campaigns where you pay commission only on successful sales. Inventory spans cashback websites, coupon platforms, email, SMS, display, SEM, SMM, and programmatic channels.

• Get Sales

Related guides

• Cost per sale campaigns for D2C and ecommerce brands
• Cost per sale campaigns for electronics brands
• Lead generation agency in India, paid per qualified lead
• App install and user acquisition campaigns in India
• Influencer marketing agency in India
• Cost per sale affiliate campaigns in India