DGTG
Cost per Sale (CPS) Campaigns for D2C and Ecommerce in India | DGTG
Pay only when an order is placed and approved. DGTG ran CPS campaigns for Buywow (5,704 sales, 92% approval) and Pilgrim (3,457 sales, ₹76L GMV).
For a D2C brand, the cleanest way to buy growth is to pay only for orders that stay orders. DGTG runs cost per sale campaigns across cashback and coupon sites, email, SMS, SEM, social and programmatic, with commission paid on approved sales only.
Campaigns we have run
- Buywow (CPS E-Commerce, India): 5,704 sales with 92% approval rate, 29.5L GMV
- Pilgrim Personal Care (CPS, India): 3,457 sales with 92% approval, 76L GMV
- Zivame (CPA Purchase, India): 16,089 purchases, high volume quality acquisitions
Approval rate is the real metric
An order that is cancelled or returned should not be paid for. Buywow's campaign delivered 5,704 sales at a 92 percent approval rate and ₹29.5 lakh in GMV; Pilgrim Personal Care's delivered 3,457 sales at 92 percent approval and ₹76 lakh in GMV. We report approval by source, so sources that bring cancellations lose budget.
Where the sales come from
Cashback and coupon sites bring buyers ready to check out. Email, SMS and social bring first-time buyers. Programmatic and SEM fill the gaps. The mix changes by category and season, and the commission can differ by source.
Tracking
Sales are tracked through the brand's affiliate platform or a pixel or server-to-server integration, so both sides see the same orders.
Beyond the first order
For Zivame the goal was purchases inside the app, and the campaign delivered 16,089 of them. The same model works for app purchases and repeat-order offers.
How DGTG runs it
We run cost-per-sale campaigns where you pay commission only on successful sales. Inventory spans cashback websites, coupon platforms, email, SMS, display, SEM, SMM, and programmatic channels.
Related guides
- Cost per sale campaigns for electronics brands
- Cost per sale affiliate campaigns in India
- Cashback site marketing for ecommerce brands in India
- Coupon site marketing for brands in India
Frequently asked questions
Do we pay for cancelled or returned orders?
No. Commission is paid on approved sales only, and approval rates are reported per source.
What categories does CPS work for?
Beauty and personal care, fashion, electronics, home and most D2C categories with online checkout.
How are sales tracked?
Through your affiliate platform, a tracking pixel or a server-to-server integration.