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Mobile App User Acquisition: CPI, CPR and CPA Campaigns | DGTG

Pay per install, registration or in-app action. DGTG delivered 36,000+ registrations for Sweet TV and first rides for Jeeny in Saudi Arabia and Jordan.

Mobile App User Acquisition: CPI, CPR and CPA Campaigns | DGTG

For a consumer app, the install is the cheapest event to buy and the least useful. DGTG runs user acquisition priced on the event that matters to the app: registration, subscription or a first action such as a ride.

Campaigns we have run

Results

For Sweet TV, a streaming app, the campaign delivered over 36,000 registrations with a success rate above 25 percent. For Jeeny, a ride-hailing app, it delivered 612 first-ride events in one month across Saudi Arabia and Jordan, priced per first ride.

Choosing the event

Registration suits streaming and content apps. A first ride, first order or first deposit suits transaction apps. The deeper the event, the higher the price per event and the lower the waste.

Inventory

In-app, direct, DSP, SDK and premium sources, tested in small amounts, scaled on the sources that hit the event benchmark, and monitored for fraud.

Across markets

App campaigns run in India, the Gulf and other markets, with creative and targeting set per country.

How DGTG runs it

We target mobile users to download and register applications across Education, Fintech, Shopping, Streaming, Gaming, Entertainment, and Utility verticals. Anti-fraud measures maintain quality with <5% fraud rate.

Related guides

Frequently asked questions

Can we pay per in-app event instead of per install?

Yes. Registration, subscription, first ride or first order can all be the paid event, as with Jeeny's first rides.

Do you run app campaigns outside India?

Yes, including Saudi Arabia and Jordan.

How do you keep installs genuine?

Sources are monitored for fraud, and payment on deeper events makes fake installs worthless to the source.