DGTG
Edtech App Install Campaigns in India, CPI and CPR | DGTG
Install and registration campaigns for education apps, with registration and uninstall KPIs. DGTG delivered 4.3M+ installs for Adda247 with over 80% registering.
An edtech app does not need installs, it needs students who register and stay. DGTG runs app campaigns for education brands on cost per install or cost per registration, with registration and uninstall rates as the measure of quality.
Campaigns we have run
- Adda 247 (CPI, India): 4.3M+ installs with >80% registration and <30% uninstall rate
Result
For Adda247, a test-preparation platform, the campaign delivered over 4.3 million installs, with more than 80 percent of installers registering and an uninstall rate under 30 percent.
Why registrations beat installs
An install that never opens the app costs the same as one that becomes a paying learner. Pricing on registration, or holding install sources to a registration benchmark, keeps budget on sources that bring real students.
Timing around exams
Education demand follows exam calendars and result dates. Campaigns scale up before application windows and exam seasons, when students are searching.
Fraud control
In-app, SDK and direct sources are monitored for install fraud, with a fraud rate held below 5 percent across our app campaigns.
How DGTG runs it
We target mobile users to download and register applications across Education, Fintech, Shopping, Streaming, Gaming, Entertainment, and Utility verticals. Anti-fraud measures maintain quality with <5% fraud rate.
Related guides
- User acquisition for streaming, ride-hailing and consumer apps
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- App user acquisition in Indonesia
- WhatsApp marketing in Saudi Arabia
- WhatsApp marketing in Indonesia
Frequently asked questions
Should we pay per install or per registration?
Per registration when you can share the event, because it prices quality in. Per install works with a registration benchmark attached.
How do you control install fraud?
Every source is monitored, and our app campaigns hold fraud below 5 percent.
Do you run campaigns for exam preparation apps?
Yes. Adda247 is one example.